Water Utilities Say Smart Metering is Critical, Consumers Prepared to Pay One-Off Fee to Access Online Water Consumption Tool

News Facts

Today, Oracle announced the results of its research conducted in the Australian market, Testing the Water: Smart Metering for Water Utilities Report which surveyed 751 Australian residents and 33 water utility executives to:

Examine the level of demand for advanced metering systems amongst consumers

Explore the opportunities for water utilities to benefit from this technology.

Key Findings

The majority of water utility executives in Australia believe it is critical that their organizations adopt smart metering technologies.

64% agreed and 18% strongly agreed they must adopt smart metering.

55% indicated their organizations had assessed the opportunity for smart metering technology; 27% had implemented a pilot smart meter program.

Water utility executives estimated that 20% of their customers would make use of consumption data generated by smart meter technologies.

30% of water utilities that are considering or have implemented smart meter technology are doing so to alleviate the pressure on limited water resources.

More than half (55%) of executives nominated as one of the top benefits of smart meter technologies the ability to supply customers with tools to monitor and reduce water usage. Other benefits included providing more accurate water rates (48% of respondents) and enabling early leak detection (27% of respondents).

Almost all (94%) of water utility executives claimed to be actively promoting water conservation, with education programs in schools being the most common form of promotion (39%).

Most Australian consumers (92%) are concerned with the need to conserve water in the community and in their homes.

Just over two-thirds of consumers were willing to decrease their personal water use in return for an incentive or rebate for reduced use

On average, consumers estimated they could realistically reduce their current water usage by 9%.

 59% expressed interest in a complimentary online tool allowing them to monitor water use and access detailed consumption and cost data on demand; 79% were interested in graphs comparing month-to-month water use in the home and 72% were interested in estimated savings for different water-reduction initiatives.

53% were willing to spend up to A$20 on an one-off fee to access an online water consumption tool.

40% of consumers rated their water supplier a ‘B’ and 35% a ‘C’ on their ability to provide detailed, useful information about their water use.

70% of consumers who had not intentionally taken steps to lower water usage said they were already keeping their water use as low as possible and didn’t feel the need to take any further steps to reduce water use in the home.

 Supporting Quotes

“Clearly, everyone is interested in protecting one of our most precious resources. Smart metering technology enables water utilities provide more detailed, timely information to consumers so they can make more informed decisions about how to conserve water each day,” said Rob Broadstock, Senior Director, JAPAC, Oracle Utilities.

Supporting Resources

Download the full report Testing the Water: Smart Metering for Water Utilities.

Supporting Resources

· Oracle Utilities

· Oracle Smart Grid Software

· Oracle Utilities on Facebook

· Oracle Utilities on LinkedIn

· Oracle Utilities on Twitter

· Oracle Utilities YouTube Channel

 About Oracle Utilities

Oracle Utilities delivers proven software applications that help utilities of all types and sizes achieve competitive advantage, business performance excellence and a lower total cost of technology ownership. Oracle Utilities integrates industry-specific customer care and billing, network management, work and asset management, mobile workforce management and meter data management applications with the capabilities of Oracle’s industry-leading enterprise applications, business intelligence tools, middleware and database technologies. The software enables customers to adapt more nimbly to market deregulation, meet ever-evolving customer demands and deliver on environmental conservation commitments. Additionally, Oracle Utilities helps utilities prepare for smart metering and smart grid initiatives that enhance efficiency and provide critical intelligence metrics that can help drive more-informed energy and water usage decisions for consumers and businesses.